VCCP LOYALTY & CRM PRESENTS:
THE LONG AND SHORT OF LOYALTY

VCCP is proud to introduce our latest Challenger Series Masterclass: The Long and Short of Loyalty, where we explore how to build a brand-boosting loyalty proposition and maximise payback. This report is a deep dive into how loyalty, when treated as a core brand strategy (not a bolt-on), can drive real, measurable business impact. Key topics include:

Loyalty’s Long and Short Term Effects: An exclusive new DMA study examining the dimensions of loyalty effectiveness.
How Loyalty Superbrands Win Hearts and Wallets: Insights and stories showcasing the emotional value of loyalty.
The Emotional & Functional Science Behind Loyalty: A new behavioural science study from Cowry Consulting.
Delivering a Loyalty X-Factor Experience: CX principles to craft a world-class loyalty experience.
Getting the Most Out of Your MarTech: Practical tips for leveraging loyalty within today’s martech, AI, and data landscape.

Enter your details below to download an exclusive DMA study into award-winning loyalty brands. 

Please see the recording of the event here.