HACKING THE ATTENTION ECONOMY

Please join us on the VCCP Terrasse for cocktails and canapes for the latest installment in our Challenger Series, Hacking the Attention Economy.

We’ll be exploring  how brands can thrive in low attention media environments with the globally acclaimed attention scientist, Dr. Karen Nelson-Field.

There’s less and less attention available for brands. In fact, 85% of digital ads are potentially wasted. Until now.

In a groundbreaking, and world first report we have put some of the biggest global brands under the microscope. We created the ‘bad  twin’ test to understand how distinctive brand assets can drive recognition in this era of infinite scrolling and shrinking consumer attention.


VCCP Terrasse
63 Boulevard De la Croisette
06400 Cannes
Lift code 7251, then press floor 5

*Restricted capacity*