Raconteur and VCCP present: Long-term effectiveness and the value dividend

For the second year in a row, Raconteur and VCCP are joining forces to host a session on the VCCP Terrasse, in prime position on the Croisette, this time covering the importance of long-term effectiveness.

This panel discussion, with speakers from VCCP and partners still to be announced, they will cover the key things brands need to be thinking about when planning campaigns to ensure long-term effectiveness is delivered. The session will discuss successful campaigns, the factors that helped to drive their long-term effectiveness, and how brands can leverage the ‘Value Dividend’ to unlock and deliver ROI.

VCCP Terrasse
63 Boulevard De la Croisette
06400 Cannes
Lift code 7251, then press floor 5

*Restricted capacity*