VCCP MEDIA PRESENTS:
HACKING THE ATTENTION ECONOMY

For the latest instalment in VCCP's The Challenger Series, Hacking the Attention Economy, we will be exploring how brands can thrive in the most passive attention environments with the globally acclaimed media scientist, Dr. Karen Nelson-Field. 

Ever wondered if people see your ads?

Ever wondered if people pay attention to your ads?

Ever wondered if people realise it’s your ad?

Well, we’ve teamed up with Dr Nelson-Field and Amplified Intelligence to answer just that.

In a groundbreaking new report we’ve put some of the UK’s biggest brands under the microscope to understand how distinctive brand assets can drive recognition in this era of infinite scrolling and shrinking consumer attention.

WHEN

Breakfast from 8.30am. Presentation 9-10am. Coffee & Mixer 10-11am.

WHERE

VCCP, Greencoat House, Francis street, London, SW1P1DH

PANELISTS

• Dr Karen Nelson-Field, CEO Amplified Intelligence
• James Shoreland, CEO VCCP Media
• Will Parrish, CSO VCCP Media